Module Title: Contemporary Management
Module Code: MGMT6060
Stage 2/Semester 2
Module Descriptor:
This module aims to introduce students to the issues and challenges facing organisations in today's competitive business environment. A particular emphasis is placed on understanding business models, communication, change and ethics as they can impact the management function. This knowledge provides the students with an insight into the demands placed on management in today’s dynamic work environment.
Course: Business Studies, Year 2
Learning outcomes
- Evaluate the importance of communication in organisations
- Examine different forms of communication
- Analyse the effect of communication in relation to reputation management, social media and brand building
- Improve communication effectiveness
TRADITIONAL ASSESSMENT
Choose a company and outline how this organisation communicates with its stakeholders (employees, suppliers, customers). Describe 2 key messages that have been communicated to any two of these groups.
AUTHENTIC ASSESSMENT
CONTEXT
You have been asked to prepare a communications message for your fellow students as their class representative reflecting on your remote learning experience at CIT/MTU. You can convey this message by whatever means you choose e.g. written in letter, email or memo format, presentation slides, video, social media post, TikTok, infographic etc. Identify in your message why you felt the communications method chosen was most appropriate.
TASKS
- Prepare a communications message
- Reflect on your experience
- Convey your message
- Choose the most appropriate communication method
- Deliver a Communications message in written, video or other format
